Agent Spotlight: Kristen Routh-Silberman - Synergy SIR





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Agent Spotlight: Kristen Routh-Silberman

Kristen Routh-Silberman

Tell us a little about yourself. What brought you to real estate as a career?

My first career was in Silicon Valley running marketing departments for high tech companies — IBM, Autodesk and Lockheed Martin Missiles & Space. The reason I chose real estate was primarily because I had young kids so I needed to control my own schedule. When I first came to Las Vegas and got into real estate, it was super antiquated. There wasn’t a lot of science to what was happening at that time, so I felt I could excel with infusing my tech and marketing background to the mix. Back then, marketing plans consisted of for-sale signs and postcards. That was it. I felt like there was a lot of room to offer more premium marketing services to people selling their homes. I’m primarily a listing agent, as opposed to a buyer agent. Although, of course, everybody does both, but I’m more on the listing side. That’s my forte. I’m great at listing, packaging, marketing, and selling homes. Buyers are a little bit different and also a lot of fun. I do love working with buyers, it’s just on a different side of the spectrum. With listings you’ve got to have your go-to marketing strategy and your marketing plan. And then it’s all in the details. There are different things involved and my skill set tends to support the listing side.

Why Las Vegas? For real estate…

First of all somebody would have to live in Las Vegas to really know why. Las Vegas is such an exciting city and now it is starting to be ever present on the global stage. People actually live and thrive here and love the world-class entertainment, dining, music, shows and soon-to-be sports teams. It’s not your parent’s cowboy town anymore. It is a great feeling to help participate in the growth and feel like you are making a difference.

Tell us what a typical day in the life of a Las Vegas realtor is like?

I normally get my kids off to school and go into my office working on new business or meeting with my clients, and of course showing homes all the time so that’s what I’m usually doing. My typical week is not typical, my typical day is not typical. My clients are sellers and my products are their homes. I look at real estate a lot differently, like this house is perfect for a family, this house is perfect for a jetset bachelor, and this one is perfect for empty nesters. I love it. You’ve got to able to find the house, you’ve got to be able to negotiate the deal, write a great contract, and be able to buy or sell the house that’s just right for the individual. A house is as individual as their owner and at Sotheby’s we are also keenly aware that we are also helping client find the right lifestyle home as well which adds even a higher level of service and dynamic.

Oftentimes, people don’t know what to ask when they’re interviewing agents for the first time when selling or purchase a home. Any recommendations?

You can’t have a good brokerage and then just have a lackluster agent or vice versa …you have to have a top brokerage and a top agent to get the best results. That’s why I chose Synergy for my career path. They have the best real estate sales & marketing, the highest ethical and moral standards, and they’re just great, smart people, and also a lot of fun. A great team all around. I don’t think there is another brokerage in Las Vegas that brings more power to a seller than Synergy Sotheby’s International Realty. I have my MBA and continue to take classes so I could become a CNE, which is why I’m a negotiating expert and an E-Pro. Sotheby’s is a different caliber of people — who put their clients first. Choosing the right brokerage, and making sure your agent has the experience is incredibly important.

Speaking of choosing an agent, there are so many real estate agencies out there to be a part of. What made you team up with Synergy Sotheby’s International Realty?

I think of real estate as a craft, and moving it to a higher level and reaching the capstone of your career would be aligning with the Sotheby’s International Realty brand. Sotheby’s is the best of the best in real estate and Synergy is the best of the best in Las Vegas. This brand is not for beginners. It demands smart, detail-oriented people, who know the market inside and out. It’s about getting things done — with perfection — so the client doesn’t have to worry about anything. There are things that come up in real estate transactions but it’s how we handle it. Some agents don’t handle pressure really well and they don’t know what to do in a tough situation. They put their hands up and walk away. That will never happen with us. We answer the phone, we respond to our emails, we text, we call, we make it happen and we get it done. We’re present.

Leave us with one thing about you that sets you apart as a realtor. And, also one thing you’ve accomplished outside of real estate that you’re proud of, or a hobby or activity you enjoy.

I’m a big supporter of women coming up in their careers. I’ve been in Junior League since I was 23, in San Francisco, New York and Las Vegas. A volunteer organization, the Junior League helps women and children better themselves, and it has been a consistent focus for me for about 25 years now. I’m a champion of women. I had a lot of strong women growing up in my life and they all did really great things so I feel like I should set a good example and be a role model for women in real estate. I think real estate is such a great career for women on a variety of different levels. Women can be great at whatever their age but it’s one of the few careers that the older you get and the grayer you get, the better you get in your career. I think it’s one of the few industries in the US that women can be equally effective if not more as they get older, and I have mentored a lot of women in Las Vegas over the years. Being a great mom to my kids is something I’m also proud of, and hopefully they’ll say that I’m a great mom, too. I try to give them all that extra time that I probably didn’t get when I was growing up because my parents worked in corporate America. I try to be as hands-on as possible with my kids. Going on adventures with my family and spending time with them is very important to me. We tend to travel a lot. We’ve been to almost every continent. We’ve had great adventures. Whether it’s Paris, Australia, or the Galapagos islands, it’s always something new and exciting. Last year we went to Italy and Greece, and this year we’re planning on going to Jackson Hole to a dude ranch to spend some great together time. It’s about giving my kids a more global look at our world.