Offering good content to your target audience can be what separates you from your competitors, whether it’s presenting yourself as an expert in your field or simply displaying your far-reaching understanding of the real estate market. It could be as simple as stating what is seemingly obvious to you, but maybe not the reader. When considering what to write, the most important questions to ask are, “Who is my audience? Am I looking to reach potential clients or just pass along some interesting information?” Pinpointing what to say, how to say it, and how to keep the reader reading is paramount.
When planning content, you should constantly be researching what the beat is, what’s pertinent to the trends, and how to keep up-to-date so the content is relevant and worth the read. Topics for great blog posts, marketing materials, and social media posts begin with expanding your frame of reference to find new avenues to get the most reach possible. Whether you’re at your computer or walking down the street, every idea you have should be jotted down because sometimes they pop up randomly and you can always refine the ideas later. Also, look at your competitors’ websites, social media, and the way the content is presented. It’s worth checking in on what they’re doing to see if you may be missing out on new techniques and ideas.
In order to write great content you have to find your voice, or sometimes, on occasion, the voice of others. Some blogs, email marketing pieces, and posts may be light-hearted while others will need more of a technical presentation. It’s important to use the right voice for your audience to convey the information and keep them interested. With a little practice it’s easy to hear how you sound to the reader. Other visual media like videos, slideshows, and all varieties of media garner more attention as folks tend to watch them more often than blog posts like this!
Another requirement is to be sure the title of your work is compelling and will likely pique the interest of a fellow real estate professional or a potential client. Titles get results. The title of your piece increases the chance for your post getting a foothold with the right audience, and on search engines like Google and Yahoo.
It’s also worthwhile to use a solid email marketing plan to reach more of your audience. You can use your well-written copy, blogs or other marketing materials and send them to your constituents and clients.
Having great copy across a number of platforms can drastically change how much traffic hits your various media outlets. The internet is a good place to start and I’ve included some articles for you to get valuable tips to writing excellent copy.