Robert Torti: Up Close and Personal - Synergy SIR





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Robert Torti: Up Close and Personal

Robert Torti

Tell us a little about yourself. What brought you to real estate as a career?

My connection to real estate… Well, as an actor, I moved out to Vegas in 2012 from Southern California to do a show called Rock of Ages which I thought would last about six months to a year, but the show ran for almost five years. My wife and family fell in love with Vegas and now we live here! As for real estate, as in entertainment, it’s sometimes not what you know but who you know. I had a mutual friend who lived in Lake Las Vegas and I told him I was looking to expand on the things that I do. I thought real estate would be a good fit because entertainment and real estate are parallel in my mind. The friend said, “Hey I want you to come up to the club. I have someone I want you to meet,” and it was Gene Northup, the owner of Synergy Sotheby’s. I told him what I was thinking of doing and we literally hit it off like we’ve known each other for 25 years. He’s the nicest man, and we connected on so many levels. So how we started the relationship is that he basically knows everything about real estate and I knew little to none, but I know EVERYTHING about entertainment and he knows little to none, so it was a perfect symbiotic relationship.

I think the future of home sales is in video and presentation, so that’s how we connected. I went on to get my real estate licence. I’ve only had it for about a month, and I’ve already got my first listing, so it’s a good start. With my background, I’ve been really pushing hard to do more video. It’s more engaging.

Why Las Vegas? For real estate…

Las Vegas is my home and to be honest, I don’t think if I was living in L.A. I would’ve gone the real estate route, because I was born and raised there, and it’s just a different market. I have a lot of friends or potential clients who are just like, it’s ridiculous. If you have a home-based business and you’re still in California, that makes no sense unless you have family and you’re connected — kids are in school and things like that. A couple of my friends are also musicians, and if you’re doing it from home then why are you paying such high taxes and just the cost of a house is close to a million dollars? I don’t think I would’ve taken this leap if it was in California. Vegas to me is like a new frontier, it survived 2008. If you look around Vegas, all the charts and everything point to an incline since the housing recession, and I don’t know of a lot of states that have been continually going up. And you know, with McCarren Airport being where it is, you can fly anywhere, anytime, any day, and you can live a great lifestyle, a very comfortable lifestyle.

Tell us what a typical day in the life of a Las Vegas realtor is like?

Well, for me, my day starts at 5:30 every morning, and I answer emails, I get online, check the MLS (Multiple Listing Service), I read a lot of articles and because I am so new, getting all the information is important so I can pass it on to my clients. I just made a connection yesterday through Sotheby’s with a title company and they are incredible. They gave me so many tools that my head is still spinning, so I’m literally taking the information and breaking it down, applying it to everything I have learned so far. I’ll spend two to three hours on each client finding the exact thing they’re looking for. And then once I do, we’ll put it all together and on a spreadsheet and I’ll send the brochure to them and say, “take a look at this.” I’m basically showing them that I’m working for them and that I’ll respond right away or as soon as possible. That’s pretty much every day. If I’m not at a meeting or taking my kids to and from school, I’m on the computer doing research on the current market.

Oftentimes, people don’t know what to ask when they’re interviewing agents for the first time when selling or purchase a home. Any recommendations?

My first client has owned her home for 30 years, and I asked her, “What was your agent experience like?” And you know we’re talking like 30 years ago before the internet, before MLS, it was a totally different time. So I literally have them ask me questions about what their concerns are. I tell my clients and potential clients, look, if I don’t do a good job for you, I’m useless. I’m a bit of a perfectionist, so I’m going to do it once and do it right. I’m not here to waste your time.

Speaking of choosing an agent, there are so many real estate agencies out there to be a part of. What made you team up with Synergy Sotheby’s International Realty?

After meeting Gene I was so impressed that I knew this was a company I want to work with. He’s a very busy man and I’ll text him and he’ll pick up the phone and call if you need him to. And I’m always going to ask him questions before I embarrass myself because I don’t know a lot when it comes to certain things. I know how to consult with clients and put their worries at ease even though I am just out of the gate. I can do my job and I can do it very well. To me, Sotheby’s was a perfect match because I have other friends who are high up in other companies here in Vegas that have said come with us and I could’ve done that too, but there was just something about Gene, and I’m really glad he gave me this chance. To be perfectly honest, he told me, and one of the brokers told me as well, we’ve never had a lot of success with a newbie. And I I thought, “I can’t wait to be the guy that’s an example of the only success we’ve had with a newbie.” And on a slight tangent, I’m convinced Kyle is a robot. Because it is impossible to do what he does.

Leave us with one thing about you that sets you apart as a realtor. And, also one thing you’ve accomplished outside of real estate that you’re proud of, or a hobby or activity you enjoy.

I think what sets me apart is the fact that real estate is selling, entertainment is selling. I’m very comfortable with people. I treat the janitor and the CEO the same way. There is a short list of people I haven’t gotten along with even though we may have contrasting attitudes and points of view. My whole thing is that we’re all people. That’s it. I’m very comfortable speaking and I’m also a great listener and I know when to initiate conversation or if something is going wrong, I turn it around. That’s what you do as an actor, if you’re in a room and it’s not going well, you need to change something.

And things that I’ve accomplished… I’m very proud to be a father of 3, both of my daughters are adopted biological sisters 18 months apart and my son has turned into an amazing man for which I am also proud to take credit for. I’m also born and raised in California and the resumé I’ve amassed over the past 40 years, as a kid who started with nothing and having all the odds against him, did pretty well.